manuchar nv

Although part of a group established in 1880, manuchar has only just recently known its major breakthrough as the ideal sourcing partner for the chemical, steel, paper and textile industry. Manuchar has become a concept to these industries in latin-america, Africa and Asia.

Strategic innovation is probably the key success factor to manuchar's growth.

Innovation in sourcing together with innovation in the logistics enabled manuchar to have a competitive advantage towards competition.

The innovation in sourcing has been characterized by a purchasing policy concentrated on eastern-europe in the period '70 to '90 and a diversification to new emerging countries as from '90. To maintain its sourcing advantage, it has been necessary to focus on relationship building with key producers. In today's world of unlimited communication means, manuchar needed more than just a fax, a phone or an e-mail to stay one step ahead competition. We invested heavily in setting up own offices in south-america, Asia, Africa and Russia. To be as close as possible to the producers has proven to be essential to manuchar's credibility in marketing these new sources into our main markets.

Managing the logistics has been and still is a key success factor, which actually is a conditio sine qua non to any innovative sourcing policy. One may be as innovative as possible in its sourcing, no one will be able to stay in business if you cannot bring the product where the customer needs it, the way the customer wants to receive it. Manuchar's logistic system has been critical to many industries in converting a new idea into a breakthrough in the supply chain with JIT deliveries at the place of consumption.

Strategic innovation in sourcing and logistics is the basis on which manuchar's business units are growing.

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