Dataelf Computer Center

DataElf Computer Center 'Direct through stores' business model delivers on its promise in a very difficult environment for PC sales in the last two years. Even the biggest U.S. Multinationals are seeing sales declines or pulling out of Canada all together like Gateway did recently. MDG's revenue has sky-rocketed with a three digit percent growth in the same period. What is the secret of such tremendous success of the Canadian owned and operated computer manufacturer? DCC 'direct through stores ' business model incorporates all advantages of traditional 'direct' models by cutting out middlemen with one step distribution from manufacturing to the end user desk. This model delivers great savings to the customer. For the majority of the industry the 'direct' model is the end game, for DCC's own 'direct through stores' it is just the beginning. Here are the best-kept secrets of the DCC's ' direct through stores' business model revealed:


a) In store demos: Seeing is believing. Instead of being told over the telephone how beautiful the system looks, how clear the sound is, and what the system performance is like, in our stores you can actually test drive the system and decide for yourself if that is the system you would like for your home or business.


b) Local presence: You will be greeted and helped by your neighbours. The people who grew up in the same city and are familiar with the same lifestyle as yourself and your family. We demonstrate our appreciation the old fashioned way - with a personal handshake and many thanks.


c) Immediate delivery: Once you have made a deal with your friendly neighbour, you'll be able to walk out of the store with the system of your choice. There will be no need to wait for weeks for a delivery coming from somewhere in the U.S. and be charged for your waiting in the form of a delivery fee.


d) Flexible payment options: Since you are dealing with your neighbours, MDG offers you payment options such as: not paying for a number of months, monthly payments, or we can even arrange alternative payment plans to suit your needs. We do not have a limit on payment options for pre-paid or traditional leasing methods for business customers, since your identity cannot be verified over the telephone or internet. Conducting business with a personal handshake has its advantages when it comes to payment options.


e) Pure value: The DCC way is to include top brand name components in our systems. Our business model does not include charging 'tax on advertising' or what some other people prefer to call 'brand name'. We provide pure value, not components from unspecified sources wrapped in a 'brand name' box. When it comes to computers DCC is a household name, with over ten years experience in the industry, and winner of the Consumer Choice Award for 1999, 2000, and 2001 for business excellence.

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