Lambert Akademie GmbH

Internet Marketing Akademie
The current business environment requires that a company understand the importance of internet marketing. Businesses can no longer simply rely on direct mail, television, and newspaper and magazine advertising to get their message out to prospective customers. Just like television in the 1950's required a shift in advertising focus, the internet has also forced a shift in advertising focus.
What is Internet Marketing
Internet marketing is any form of promotion of a good or service through the internet. Here is a short list of the most popular forms of this type of marketing.
- Email Advertising: This involves sending mass emails to prospective customers. This is not spam emails; this is sending emails and newsletters to customers who have agreed to receive emails from you company.
- Search Engine Optimization: This sort of marketing involves building an informative website based around keywords that help prospective customers find your website through the major search engines such as Google and Yahoo.
- Display Advertising: When you arrive at a web page and you see a large banner or even some sort of flashing advertisement that draws attention to itself on the webpage.
- Viral Marketing: This form of advertising has become increasingly popular. It generally consists of having some sort of funny video that gets posted to a popular site such as YouTube and somehow directs viewers to your website.
Advantages of Internet Marketing
An internet marketing campaign is incredibly cheap in comparison to other forms of advertising and can potentially reach millions of prospective customers, which makes it very appealing to small businesses on a smaller budget.
Internet marketing is more efficient at targeting the customers who are most likely to buy your product or service. This is because most people who see your message are usually searching for your type product or service.

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