Aucella srl

FOUR GENERATIONS
Eighty years of praise as a way of doing entrepreneurship and producing eauty, feeling, and culture. Family, tradition, craftsmanship, imagination, shop, and market and, of course, corals, cameos, and jewels: Aucella history is all into these eighty years, from 1930 to today.
The Aucella themselves ironically define their history as a mysterious disease.
This mystery probably lies in the passion that has involved three generations and now also the fourth.

MADE IN TORRE DEL GRECO
To tell the truth, as a sort of imprinting, Aucella history as coral manufacturers begins well before, in the late XIX century, during the golden age of coral beds in the nearby sea. The plentiful presence of the raw material (coral) spontaneously created the Torre del Greco phenomenon. To make a portrait of this town, we could not but refer to Aucella history, an example that surely embodies the development and raison of this industrious, fertile, and eccentric district. Although jealously proud of its past, Torre del Greco projects itself into the future. Its uniqueness makes the district a special category, practically a brand of world renown.

A PRECIOUS WORLD

Aucella creative world is made up of plain or engraved coral, as defined by the professionals from Torre del Greco, cameos, namely the art of carving or engraving precious stones (glyptics) performed by real artists on large shells of exotic origin; finally, jewellery lines that, at first created at the request of customers to set corals and cameos with gold and silver, now follow modern design with natural stones, diamonds, and South Sea and Tahitian pearls.
In short, this is Aucella, with a democratic vision of the offer: from cheap items to rarities for small elite. Yet, every item is a masterpiece as Aucella creates them with the same craftsmanship, which is today more accurate and sophisticated thanks to technology.

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