4Life Research

The type of corporate leadership behind the program will have a great influence on your success. A successful company will have leaders who provide the distributorship with security and effective leadership. Effective leadership will provide adequate financing, have systems in place that will support the "grassroots" distributors, create product strategy that addresses the paradigm of the current market, be responsive to market trends, address the concerns of the distributors, provide efficient logistic services, be prepared to address challenges quickly and effectively, and maintain adequate inventories. With only 29 network marketing companies surviving more than ten years, out of more than 2000 companies that have started during the past 40 years, effective leadership becomes a major concern. With this company, we are fortunate because its founder, David Lisonbee, has an established "track record. " In the 1970's, David helped launch Nature's Sunshine internationally. Nature's Sunshine is now a billion-dollar company. David was the co-founder of Enrich, a sixteen-year-old network marketing company, which reached $100 million in annual gross sales under his leadership. Every company that Mr. Lisonbee has touched in the past 25 years has turned to gold. David has proven that he has the business skills and talented leadership necessary to guide our company to unprecedented success. Mike is convinced that David, his wife, and the management team that he has selected have the vision, experience, integrity, and strategy to lead us to long-term success.

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