Fella Design Sdn. Bhd.

Fella Design undoubtedly a sofa specialist

Fella is a name synonymous with quality designer home furnishing, and is already a household name, spanning 5 countries in the Asia Pacific region. Considering that Fella Design first established its presence in the furniture industry back in mid
1980s during the recession, Fella Design today has definitely become a name to be reckoned with. Producing quality designer fabric sofas, with a collection of more than 40 sofa designs and 500 European imported fabrics to choose from, Fella Design has single-handedly mounted a Malaysian challenge into the Asian furnishing world.

In addition to the endless options of sofas made to order from Fella Designs extensive fabric selection, the company has added dining sets, leather sofas, coffee tables and bedroom sets to make Fella Design a complete home furnishing destination. It also has an impressive array of accessories especially imported paintings, posters, table lamps, classical ornaments, mirrors, artificial flowers, to name a few. For the past few decades since opening its first retail, Fella Design has sustained a presence supplying its trademark high quality settees and fabrics to a growing customer base locally and overseas. Fella Design has up-to-date a total of 24 showrooms in Malaysia with a 300-people workforce at its factory in Subang New Village, Shah Alam, churning out about 1,000 sets of sofas monthly. 40 per cent of these sofas are destined for the overseas market, which 20 per cent is already making its way to reputable trading companies in Japan. Fella Design also has plans to expand its operations to include more concept style showrooms locally and overseas, inclusive of an online store, marking their first step, besides being the first furniture retailer, into e-commerce.

The Fella Team

This is a generally young, enthusiastic and aggressive team ideally suited for the Groups growth and innovation. Amongst the retail personnel can be found individuals with decorating and furnishing flair, including some qualified interior decorators and designers.

The Fella management team is an extremely exposed one in terms of ideas. They travel extensively in order to learn about new products and furnishing trends. They then study the possibility of applying those new ideas to the Malaysian environment and are never afraid to make mistakes. Indeed, the many past mistakes have been for the catalyst for getting things right the second time round.

The Fella Concept

It has been the Fella Philosophy to provide the best quality in products and service in order to generate customer satisfaction. And that is the production and retail of well designed and crafted lounge sets finished in tasteful quality fabrics. Retail personnel are trained to assist and advised customers in choosing fabrics and designs to suit their needs. Wide and comprehensive network of resources
Fella Group of Companies has a wide and comprehensive network of resources covering the Asia Pacific region, which makes it so much easier to cater and customize our clients needs and stylish lifestyle at more affordable prices. Packing and transporting is carried out with professional efficiency to ensure safe arrivals of customers purchases either in the country or overseas at very reasonable rates.

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