gen.likeus

gen.likeus (=generation like us) is a Dutch label which was introduced mid 2010.
The aim of gen.likeus is to introduce a global trendy fashion brand, which has the use of bright colors as a trademark. The first product gen.likeus starts with is bright colored funky socks. We focus on the street fashion & lifestyle market. The positioning is for the middle/high segment.

These socks are totally different than any other socks available, because of their unique design and colors. The socks are packed in gift-boxes which have the same color as the socks themselves. We start with the introduction of 9 color-combinations, which are available in 3 European sizes: 35-38, 39-42 and 43-46.

gen.likeus targets an audience of people who dare to be different:

"We are different! gen.likeus represents the generation that is unique for its lifestyle. Happiness, courage and differentiation play a more crucial role in life than ever before. We all are unique and have dreams to fight for. With gen.likeus we show courage in living our dream to be different. Finally, together, we represent the generation with a soul, full of passion and happiness. Together we experience the gen.likeus!"

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