The Premier Coffee Company Ltd

The Premier Coffee Company was formed in April 2003.The business supplies coffee machines, and the ingredients for the machines, to public houses, cafes, sandwich bars, restrauants,hotels, sports clubs, social clubs etc.We now have a regular customer base that purchase the ingredients that are needed for the machines. For the last 12 months our enquiries were just made via tele marketing who worked from our offices in the uk. Our enquiries are now also generated through businesses that undertake services with similiar customers to ours.We have placed our coffee machines into their showrooms and they pass on the leads to us when they get an enquiry. Any enquiries we recieve for their services we pass onto them.We will also create further realtionships with companies that deal with similiar businesses to us. This keeps costs to a minimum.We also at present generate enquiries from attending and exhibting at a number of the major food & drink shows. Our profit margin via this route has always been very succesful and it will be a area that we hope to move into in a bigger and more regular approach in the future.Premier Coffee is licensed under Nestle to sell Nescafe branded machines. We also have realtionships with major UK licensed distrubtors for machines from freeze dried right through to Bean 2 Cup and traditional espresso machines.The domestic market is another area that we have considered and we have ideas on how to reach the market with first class coffee machines, at a competive price, but low on marketing and sales costs. The future is defintly in the domestic market has their is no company that has an hold in that area.

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