Wings Direct

Established in 1984 as Wings Financial Associates (WFA), the business of Wings Direct is in the development and implementation of consumer product distribution in international markets.

Management of WFA has longstanding relationships with buyers, wholesalers, retailers and importers throughout the Pacific Rim, Europe, Middle East and South Africa. Capitalizing on the DRTV (long and short form), live shopping and e-commerce models of awareness creation, we are able to drive significant wholesale and retail sales in select areas.

The experience of management is extensive and of great value to the client when addressing such issues as pricing, registration, legal approvals, cross marketing, shipping, inventory and multi-channel distribution. Knowledge of cultural nuances, product positioning and competitive analysis ensures that the client derives the greatest sales volumes and market share.

WFA purchases its own airtime in the United Kingdom and Singapore and uses such as an international test. With this resource, we are able to get an immediate response from an outside market that will help in evaluating the potential and direction for other markets.

Partner offices in Korea, South Africa and the UK support international distribution.

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