Benola Holdings Inc

Import export and sales/ marketing of general merchandse such as books, music cds, audio video dvds, toys, apparel etc.
The company is located in Fontana Ca. in a small office home office environment.(SOHO)We will carry or have quick access to most major lines of all categories of books, music,movies and other general merchandise. We will also carry generic "plain label" merchandise that we will market under our own performance name. Private labeling will allow us, in most cases, to greatly increase our profit margins since the procurement costs are much lower for these types of items.
Our reputation for having needed items in-stock will save our customers both time and money. We will be available for 24/7 Monday through Sunday.
We believe we can offer products that indeed are lower in price without sacrificing the performance and service concerns that our customers will demand. Benola Holdings Inc. will provide precisely the level of service that today's demand for goods and services requires

With wholesalers and distributors who have a regional representative across the United States and Canada. We will work directly with the wholesalers and distributors and utilize product catalogs and line sheets.



We will also work to solidify our relationships with sales representatives and vendors so that we may achieve decreased cost of goods. Our competitors, (both direct and indirect) purchase from the same sources and we believe that through marketing programs and strategic alliances we will begin to gain a competitive advantage.



We will use the regional wholesalers more initially because of their ability to service us faster. This will lower our margins slightly; however, we feel that the upside will be that it will allow us to turn our inventory faster. As our sales volume increases, we will shift our buying patterns away from the wholesalers and purchase more of our inventory direct, which will result in increased profits.



We will solidify relationships with vendors so that we may achieve decreased cost-of-goods. Our competitor buys from some of the same vendors we do, yet we believe that through marketing programs and strategic alliances we will gain more loyalty from these vendors. This is our long-term strategy for gaining a sourcing competitive advantage.
As we achieve and exceed our sales and profitability goals, Benola Holdings Inc must remain on top of new products and trends. The most important factor in developing future products is market need. Our understanding of the needs in our market niche is one of our competitive advantages.


We will expand our line of products with those that have been repeatedly requested by our customers. Our e-commerce website will be updated consistently to reflect products trends and demands and to increase our customer base progressively.

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