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We'll presume that your desire to open an apparel store isn't because you want to prove to your ex that you're actually hip and happening, or that you're so confident of your style that you need to share that good taste with the community. We'll instead presume that you have an acute business sense, a sincere interest in the clothing business and more than a little cash in the bank.

Opening an apparel store is serious business. For some of you, it may mean giving up the safety of your corporate job with its steady income, paid holidays, vacations and the opportunity for advancement. All this, and guaranteed 12- to 14-hour days. Running an apparel store is more than a full-time job, stresses nancy stanforth, professor of merchandising at oklahoma state university. Running an apparel store is something you do all day every day.

Always room for more
Fortunately, there's always room for the right kind of apparel store. Although you might not guess it by the number of malls and outlet centers cropping up, we're mostly a nation of small, independent merchants. In fact, most retail stores, and that includes apparel stores, are small, both in size and in sales volume, compared to other brand. The typical apparel store is a small operation, usually run by the owner alone or by a husband-and-wife team.

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