Dawson Marketing Group

Founded in 1996, Dawson Marketing Group is a full-service agency that emphasizes an integrated approach to marketing and communications. It's a way of looking at the whole, where once we only saw parts such as advertising, research, promotion, public relations, trade shows, employee communications, and so forth. It's realigning communications to look at it the way the customer sees it. It means eliciting a response, not just conducting a monologue. And it means being accountable for results, not just readership scores or recall, but delivering a return on investment, not just spending a budget.
Our first step begins with research, understanding the nature of your business, your product or service, your competition, and of course, your customer. Once we've learned the nuances of your business, we factor in your marketing efforts to date, your positioning and how you are perceived by customers and prospects alike. We then consider where you have been, where you are, and where you ultimately want to be in the market. From there, we weigh other factors that impact your marketing effort such as the resources, timing and budget available for your program.
After we have a complete understanding of your situation, we look to develop a comprehensive marketing strategy that is designed to reach the intended audience and achieve your goals. At the same time, we create a communications plan that integrates a mix of tactics designed to reach decision-makers with a specific message and call to action. Throughout the process of developing your campaign, we emphasize a strong, consistent design that complements your message, your marketing efforts and your business identity.
Lastly, we believe in meeting and wherever possible exceeding, the expectations of our clients for outstanding quality, honesty and integrity in every situation. For it is great service, combined with talent, experience, and enthusiasm that we believe forms the basis of a strong and enduring relationship.

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